Before you create a Google Ads account

The QEG lists the following as characteristics of a high-quality webpage: High level of Expertise, Authoritativeness and Trustworthiness E-A-T) A satisfying amount of high-quality MC main content) Satisfying website information and/or information about who is responsible for the website, or satisfying customer service information if the page is primarily for shopping or includes financial transactions Positive website reputation for a website that is responsible for the MC on the page If your site is optimized to have this kind of information and content, Google is going to consider it to be of a higher quality.

Accordingly, they are going to promote your website when a relevant term Photo Editing Services  or keyword is used in a search. How to Improve Your Website’s E-A-T Now that you understand E-A-T, it’s time to start improving your website. The following are some things you can do to improve your E-A-T yourself: Make sure your site is professional and user-friendly – A good website has some universal qualities: no broken links, no spelling and grammar errors, no excessive, annoying ads, and quick page load speeds. The first and easiest thing to do to improve your E-A-T is to go through your site, page by page, and fix mistakes.



If your site is extremely out-of-date and you need some design help, contact a professional. Edit or remove low-quality or out-of-date content – If your blog posts or articles are mostly old, they might contain information that isn’t relevant or accurate anymore. Keep things fresh. Google is more likely to consider sites with a lot of stale content to be low-quality. Every page of your site should have a purpose and benefit to the user. If it doesn’t, get rid of it. You should only be posting information that you can support with credible sources.