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What's different about the new advertising platform? Features of the new BK Advertising platform Is it worth the rush to move? How was the move planned? The transition to VK Ads was to be carried out in the following way the capabilities in the old advertising offices were gradually reduced, which forced advertisers to switch to the new platform. In the old VKontakte advertising account, the ability to advertise mobile applications, the ability to collect leads and receive conversions within mobile applications was removed. In the spring of , it was planned to phase out the promotion of business communities.

The move was to take place in two stages. The developers optimized with all their might The developers optimized with all their might From April , the old VKontakte advertising account provided a limited opportunity to create new campaigns to promote communities, and from May , the promotion of such objects completely stopped. In addition, the Web Development Services options related to the promotion purpose universal post, post with a button and personal page advertising should have been closed. A separate community was created for VK Ads users , in which VKontakte introduced new features and collected feedback from advertisers. Many expressed dissatisfaction with the work of the old advertising account due to lengthy moderation, the need to undergo moderation.



When making any changes to ads, and also due to incorrect geotargeting. The specialists did not like the new conditions and opportunities at all, they asked questions and argued with technical support, but the decision was made The specialists did not like the new conditions and opportunities at all, they asked questions and argued with technical support, but the decision was made You can learn a lot of interesting things about advertising in different social networks at the free intensive course “ How to effectively launch targeted advertising in.