Google analytics will stop processing data from

But why is this of interest to SEOs, webmasters and other content creators? Quite simply because this family of animals lends its name to the successor to Google Panda, something the SEO community was unaware of until recently. So, we welcome Google Coati! Back to Google Panda In short, to fully understand what Google Coati is, we have to go back to the famous panda which unleashed passions when it was launched in . Google Panda designates an algorithm dedicated to the quality and relevance of web content .

At the time, Google was looking for solutions to combat "content farms", these websites which produced enormous quantities of content in the shortest possible time, with the aim of "hacking" the BTB Directory indexing algorithm and gain positions in the SERP on very popular keywords. With, as a result, the possibility of generating significant advertising revenue (ironically, this monetization notably involved… Google AdSense, the ancestor of Google Ads). Needless to say, these contents had the common point of being of little value.



Nevertheless, these “farms” abounded, because it was most often enough to copy and paste content on other sites to feed your own without effort. They also benefited from search engine optimization, a consequence of the launch of Caféine in, an update which jointly improved indexing, increased the speed of loading results, and perfected the evaluation of the relevance of content based on the keywords typed. So many levers which gave (unintentionally) more visibility to the web pages of content farms.