Google Ads Location Settings Revisit

Set Ads To Appear Only To Relevant Locations Besides your content matching your customer’s needs, it’s also important that you optimize your Google Ads campaign to target the right people. One of the first ways that you can do this is through the Locations feature. Do you service certain provinces or areas?

Ensure that these are featured in your Locations so that your ads appear to the right people in the right places. If you cater nationwide, it would help to save your spending CY Lists budget if you specify which cities you’d want to focus on instead of targeting the entire country at the get-go. Your Ad Schedule You can also set your ads to appear on certain days of the week and on certain hours. For example, if you’re a B2B company, you may only want to show your ads during the country’s business hours.




Or if your customers are seniors aged 60 and above, you can set your ads to appear from the morning until their estimated sleeping hours, such as the one set below. Google Ad Schedule Setup Get to know WHEN your target market is most active online, and adjust your ad schedule accordingly. Exclude Irrelevant Age Groups If you’re a business that targets specific age groups, then ensure that you make use of the exclusion tool on Google Ads.