This would be a way to make a US company

Originally launched as a video sharing platform for short videos, has become a complete video service with content available for all niches. The app is available in over 150 countries and has over 1 billion active users. In the USA alone, it was downloaded over 210 million times in 2021, establishing itself as the most downloaded app in the world in the same year. So, it’s also not an exaggeration to say that banning for US citizens would be a huge loss for both the company and heavy users. It’s still hard to estimate which way things will go.


I believe the best way is an agreement that the app is working to be able to separate the data of US users from China. Another possible alternative would be the sale of to a US company, as was France Phone Number Data already evaluated when the former US president, Donald Trump, tried to ban the app in 2020. able to control the data of US citizens, making the government safer regarding the use of the video application on US soil. But from all this, one thing is certain: with so much money at stake, I believe it is practically impossible for the USA and ByteDance not to reach an agreement on how to continue to market  in the United States in a safe way for both sides. There are many private interests also involved in this deal.




The advertising world today is extremely assiduous on  with its branding and marketing strategies. Certainly, a lot of people would lose out with a total ban on the app in the US. What remains for us is to continue following this case and hope for an outcome that is not so dramatic, especially for marketing professionals. Do you want to continue to be updated with Marketing best practices? I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter. There, you’ll find all the trends that matter in the Digital Marketing landscape.