However, because I was able to form a system with highly motivated members, the quality of the articles became very high. As a result, I feel that I was able to achieve great results even with one article per week. The most important thing is the quality of the content Content quality is the most important thing in content marketing. Since the Berlitz blog requires specialized knowledge of English, it was extremely difficult to ensure quality. However, after talking within the company and with the Buzz Department, we came up with the idea of involving instructors in the field, and we now have a system in place that can guarantee the quality of the articles. 4-2. The key to creating the best content is to be generous. ──What points did you keep in mind to create high-quality content? Don't be afraid to put in the effort. If you are trying content marketing for the first time, you may think, ``The Web is free, so I can only provide so much information.'
However, there is nothing like that. Even if it's free, if we can create content that solves users' problems, we will give out all the information without hesitation. Reveal everything. In any case, it is important to only think about solving users' problems. There are questions on the web such as ``How many characters do I need to rank high in SEO?'', but if you keep thinking like this, you won't succeed. The correct answer is to write until you can solve the user's problem. Inevitably, if you Chinese UK Phone Number List write with that attitude, you will need 4,000, 5,000, or 10,000 characters. It is also important to devise ways to make the content easier to understand according to the user's search intent. For example, on the Berlitz blog, all English training articles include audio. When it comes to English training, it's easier to understand if you actually listen to the audio rather than having to explain things in detail in words.
Depending on the content of the article, figures may be used. For example, let's say you write an article using the keyword liberal arts. If you try to explain it using only text, it will take about 10,000 characters, and readers will not like it. In such cases, you can help users understand by creating an image diagram and posting it in the article. is to convey information that can solve users' problems as easily as possible. Ensure quality of content by using audio To be honest, the quality of the original article was not at all high. In order to create content that is overwhelmingly user-oriented, which is our goal, we needed more added value. Therefore, in order to improve the quality of the content, we came up with the idea of adding audio to the articles. Audio has always been an essential element for users who want to learn English. However, there were no English-related blogs at that time that were as good as that. |
