PPC remarketing ads to bring your visitors back to your site to make a purchase

For example, you can combine your SEO strategy with Integrating both strategies can help your website completely dominate search results. How to integrate PPC and SEO? Hearing that PPC and SEO work together in theory is great, but you're probably wondering how , exactly, you can incorporate them into your strategy. Here are eight ways to make these two tactics work like a well-oiled machine: 1. Target more competitive keywords Ranking organically for competitive keywords can take some time, and solid content may not be enough.

For the most competitive keywords, you might need a strong backlink profile , which can take time to build. In the meantime, you can appear in these searches thanks to PPC. The opposite is Australia Phone Number Data also true: During your PPC campaigns, you will likely encounter competitive keywords that have a high cost per click. These might be good keywords to target in your SEO strategy so you can spend your PPC budget more effectively on less expensive keywords.



2. Build PPC audiences from organic traffic The more data you have to power your PPC campaigns, the better. SEO is a great way to increase traffic to your site inexpensively. If you have significant traffic on your site, you can use platforms like Google Analytics to create remarketing audiences for your PPC campaigns. Depending on how much traffic you have, you can create remarketing campaigns for each stage of the purchasing funnel to drive more top-of-funnel organic traffic.