The development of Internet
The offers free delivery upon collection in showrooms or home delivery by courier for PLN. What is a long tail The long tail is a concept from statistics transferred to economics and business by Chris Anderson. In hisarticle in Wiredwhich grew into a book it describes the main assumption of the long tail concept which becomes the basis of the business model of many ventures.It can be said that the concept of the long tail is the opposite of the Pareto principle . The Pareto principle says in simple terms that of a companys revenues are generated by selling of the product range on offer.
Pareto doesnt work for Amazon. More than half of the sales of the largest bookstore are generated by having an assortment of millions of items. Single items from the long tail of the product Brazil Telegram Number Data range are sold but there are so many of these individual sales that in total they generate the most revenue for the company. Source thelongtail The long tail concept has applications and has contributed to the success of companies such as Goggle millions of small advertisers and advertisers iTunes a huge selection of niche songs eBay or the Polish Allegro millions of users sell single items Netflix a gigantic number of titles on DVD for rental.
The long tail could be transferred to business thanks to technologies that automate sales search and contact processes. Empik long tail marketing Merlin The Polish chain thanks to cooperation with a foreign supplier expands its product range times in one day sic without physically cluttering up its warehouses. Many products will probably be of interest only to individual buyers but this is enough to make the entire project worth launching.We should also not forget about the marketing significance of the move . Recently you can notice that the chain has been promoting its online store quite intensively. million new titles may encourage Internet. |
