Make sense to write a blog post about this
Because people are undoubtedly looking to buy pasta makers. Yet if you look at the search results, most of them are blog posts reviewing the best pasta makers. Recommended reading: Beginner’s Guide to Search Intent 3. Choose a winning format and angle Even if searchers are looking for blog posts, you can’t just write any old post and rank in pole position because searchers are often looking for something specific. You need to figure out what this is to develop a winning format and angle for your post. Choosing a winning format Most blog posts are written in one of these formats: How-to guide Step-by-step tutorial Listicle Opinion piece Review Comparison How do you know what format searchers are looking for? Look for the dominant format in the search results.
For example, most of the results for “dinner ideas” are listicles: Yet most us phone number list results for “ribs on the grill” are how-to guides: Are things always this straightforward and obvious? Of course not. Sometimes there will be an even mix of multiple content formats in the results, as is the case for “beef ribs.” In these cases, you have a few options: Go with what the top-ranking page is doing Look for a commonality among the top 2-3 Make your best guess Choosing a winning angle It’s harder to quantify angle than format, but it’s effectively the main selling point of your content. How do you figure out a winning angle? You guessed it: look at the SERPs. For example, people searching for “flank steak” clearly want a recipe that includes a marinade.
If you want to rank, it’s probably worth giving people what they want instead of just telling them to season with salt and pepper and throw it in a pan. Here are a few common content angles to look for in the search results: Personal experience → 21 Best Online Marketing Tools That We Use At Ahrefs Best → 6 Best Marketing Podcasts Expert commentary → 33 Expert-Backed Decluttering Tips For beginners → 17 Blogging Tips For Beginners Specific outcome → 12 Quick SEO Tips to Increase Organic Traffic Tried and tested → 26 Best Free Chrome Extensions for SEOs (Tried & Tested) Freshness→ Content Marketing: A Comprehensive Guide For 2021 Of course, there are plenty of SERPs where you won’t see a dominant content angle. In that case, make your best guess. |
